Monday, 30 November 2015

Planning my photoshoot

For the photo-shoot of my magazine cover, I have chosen Francis to be the cover model because I think he is appropriate for the genre of my magazine. The cover model is in the same age group as me and the target audience, therefore it will appeal to the right readers instead of younger audiences which are not my main target. The outfit that I think he should wear is either black, white or red clothing because these colours are the most popular options which are associated with indie music according to the results in my questionnaire. In addition to this, Francis will be wearing a beanie because it is a popular accessory within indie artists and it will convey what type of genre my magazine is. I have taken inspiration from indie artists such as Last Dinosaurs and Chet Faker:



The location of my photo-shoot will take place outdoors because the lighting is better when natural light is used; specifically it will take place in the garden area outside the chapel. My cover model will be holding an acoustic guitar to show the readers that he is a musician. In addition to this, his facial expressions will be of him singing to show that he is passionate about music.

During the photo-shoot, I will take several pictures to try and capture the way he is playing the guitar and singing. I will also capture the outfit he is wearing, this means that I will take mid-shots as well as close-ups to focus on his facial expressions. A full body shot will also be taking so that his full outfit will be seen; he will also model with the guitar to show that he is a musician. After the photo-shoot, I will choose the top 5 (or 3) pictures which I will use for the front cover of my magazine. During the editing process, I will experiment with the pictures by adding black and white filters to identify which will look better for an indie music magazine.

In terms of equipment, here is a list of all the items I will bring to the photo-shoot:
  • DSLR camera
  • Tripod
  • Acoustic guitar
  • Beanie
  • Outfit of my cover model
  • Umbrella (in case it rains)


Saturday, 28 November 2015

Questionnaire analysis

I have asked 10 respondents to fill out my questionnaire and analysed the results; half of the people I asked were boys and the other half were girls, this is because there is not specific gender which falls into the music genre indie. In addition, the 10 people were all in the age group of 15-24 because I feel that this is the right age group who would listen to indie music and read my music magazine. I did not ask for the name of the respondent as this is not necessary.

One of the first main questions that would influence the front cover of my magazine is the artists which I should use, therefore I asked the question "who are your favorite artists / bands?". The feedback I received benefited me because I can use the respondents' favorite artists on my front cover as one of the cover lines, for example one of the artists were Arctic Monkeys so I could perhaps include "Arctic Monkeys comeback concert in London!" as one of the cover lines which would attract a lot of consumers who also listen to this band. One of the advantages of asking people who listen to indie music is that they can all relate to the same music tastes, which would help me choose and improve the front cover of my magazine as I can combine the information I received from the questionnaires. One of the reasons why I asked this question is to get an understanding of what artists will appeal to my target audience, and to persuade them to buy the magazine once it has been designed. The cover lines is an important convention because it attracts customers when they first see the magazine, this means the right bands must be chosen to appeal to them. Other artists written down include Ed Sheeran, Crossfaith, Delta Spirit and Twenty One Pilots, which could have also been used in the cover lines.

Another important question I asked is "What is the most important part of a magazine?" which was followed by 8 options including Events, Competitions, Advertisements, Gossip, Interviews, Freebies, Articles and Advice. The respondents were given the choice to choose two options out of the eight. The reason I included this question is to get an idea of what I can include as a puff, pug or cover lines to attract customers who enjoy indie music. The majority of my respondents ticked either "interviews", "freebies" and "events"; I can use this information to apply to my front cover. I can include cover lines such as "Exclusive interview with..." to attract readers who are a fan of a certain artist/band. I can relate this to the previous question and combine it to use something like "exclusive interview with Arctic Monkeys" which would appeal to readers even more.

The name and color of my magazine is one of the most important features, this is why I asked "What name would you give an indie magazine?" as well as "what colors would you like to see on an indie music magazine?" followed by 14 different options with a range of colors. I gave the respondents a range of colours such as black, white, indigo, gold, burgundy etc. so that I can have a more diverse result and identify which color is the most common. When I got the results, it turns out that the most common color chosen was black, white and blue; I will use these colors on my front cover. In terms of the name of my magazine, I got a lot of feedback with names such as "Vibe", "Indigo"and "Wave" which are all decent names for an indie magazine.

Monday, 16 November 2015

Prezi

I decided to use different media platforms to convey my analysis, instead of just regular blog posts. I used the website Prezi which uses slide shows to present information. I think that this is a useful and effective website because it is different from a blog post.


I decided to analyse an advert from a magazine.

Tuesday, 10 November 2015

Lifestyle Questionnaire

This questionnaire is intended for my target audience to fill out; it has relevent questions which will be linked t the creation of my magazine front cover. The results for this questionnaire will give me a clear outline of the features I will include in my front cover. 


Monday, 2 November 2015

Customer Profile & Imaginary Entity

The target audience for my music magazine will consist of a wide range of people of different ages, genders and interests. The intended age group that I am aiming towards is 16-25 as I feel like these age groups will have an appreciation for the genre of music I have chosen, which is indie. There is no specific gender as this genre of music does not appeal to only one gender. In addition, my target audience will most likely be interested in a wide variety of indie artists, these include singers, bands and producers. The main socio-economic group who would read this magazine are C2, E and D.

Imaginary Entity
Lena is a 19 year old University student who studies screenwriting at the University of Arts in London; she enjoys reading crime-thriller books as well as watching movies. She likes to socialize with her friendship group, however she does not enjoy large crowds. Music is a big part of her life as she has been listening to a wide range of music artists since she was younger; her current favorite genre of music is indie and her favorite bands are The xx, Wolf Alice and Local Natives. The most important parts of music, according to Lena, are lyrics, vocals and style. On an average year, she spends about £200 on music-related products including albums, concert tickets and merchandise. Lena discovers new artists through Youtube, Soundcloud and through her friends.