Masthead —The masthead of my magazine is called “Indigo”, there are several reasons why I chose this name as well as the design of the logo. Indigo is a dark blue-violet colour which is often described as “deep midnight blue”. According to my questionnaire, a lot of people associate indie music with dark colours therefore indigo is an appropriate colour to use. In addition to this, indigo is a unique name because it is short and simple but also sounds similar to “indie” which will convey the type of genre my music magazine is. I have decided to go for a simple and minimalistic design which is why I have simply have a rectangular box around the name, I have chosen this design because indie is often considered as a different and unique genre of music, therefore the design of my masthead will also be unique. Unlike other music magazines which have wild colourful mastheads, I have a different design which looks simple and eye-catching. The name of the magazine is inside a box so that the readers can easily see what is inside it; the name is in the centre of the box so that it stands out more. The colour of the masthead is plain white because it contrasts well with the background which is black. In addition, I have chosen to use a black and white design for the front cover because a lot of respondents from the questionnaire have said that they prefer black and white as the two main colours which are associated with indie music. I am trying to provide and attract my target audience by applying the answers that they have provided me for the music magazine. The font size of the masthead is fairly large because the masthead is obviously one of the most important conventions of a magazine, therefore it must be the first thing that the readers see when they look for it in a shop. I have put the masthead on the top left corner of the front cover because this is the normal convention of a magazine cover; usually when a customer goes into a shop and searches for a magazine, they would be placed in way that you cannot see the bottom of the magazine. It is simply because the top of the magazine would be the first thing that the reader would see on the shelf, in addition most readers visually scan things from left to right so it would be more beneficial if the masthead is placed on the left side rather than the right.
Tagline - The tagline of my magazine is "indie music at its finest"; I have chosen this tagline because it is a quick and simple way of conveying what the genre of my magazine is. When a reader first comes across the magazine, they may not know what type of magazine it is so by looking at the tagline they will have a clear understanding of what they will find inside the magazine. It also conveys to the reader that the artists/songs inside the magazine is very high quality because I have chosen the word "finest" which is associated with prestige and upper class. This will attract a lot of customers who are looking for good quality indie music. The size of the tagline is very small compared to the mast head because I do not want the readers to be distracted from the name of the magazine; if the tagline was the same size as the masthead then it would be harder to identify which one is the masthead and which one is the tagline. However, I have chosen to put the tagline just underneath the mast head so the readers will still understand what genre is the magazine and what it is about.
Cover Model - The cover model I have chosen for my magazine is Taylor Rice, who is the lead singer of the indie band Local Natives. I have chosen him because he is obviously an indie artist, in addition anyone who listens to this band will feel attracted to buy the magazine, especially if they are a huge fan. The cover model is a way of attracting customers so I have chosen an appropriate person that would suit the genre. The cover model's facial expression is of him singing which portrays that he is a singer and how he is passionate to sing. His face takes up the majority of the page because it conveys how important he is and how he is relevant to the genre of the magazine. In a magazine, the central image must take up as much of the page as possible, I have done this by cropping the full image and enlarging the part of the image which I will use. I made sure to include his hairstyle as well because it is different from most other music artists. This ensures that the indie style is unique.
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